BID’s Shop Local campaign includes three components: Shop Local Weekends, local shopping guides, and a Shop Local display at the Durango Welcome Center. Please find information about each component below, and information on how you can participate. This campaign is part of BID’s marketing efforts for the year and is a free service for any business in the District. If you have questions about our Shop Local campaigns, contact Tanya at (970) 375-5067 or by email to firstname.lastname@example.org
BID will market and promote four Shop Local Weekends in 2018. The Shop Local Weekend dates for 2018 are listed below. BID has revamped this program so that more businesses can participate. Businesses can participate by having a sidewalk sale, sale inside the store, open house, workshop art opening or any interactive event. Participating businesses are required to provide a special offering that weekend. Please see attachment for guidelines for participation. Marketing for these weekends will include: social media posts, radio ads, flyers at the Welcome Center, and more. For more information review our guidelines. Please click here for a registration form.
Shop Local Weekend dates
|Campaign||Dates||Holiday or Event||Deadline|
|Spring Break||March 23-25||Spring Break weekend||March 2|
|Mother's Day||May 11-13||Mother's Day weekend/Soccer Shootout||April 25|
|Labor Day||Aug 31-Sept 3||Labor Day holiday||August 3|
|Holiday Shopping||November 23-25||Singing with Santa, Black Friday & Small Business Saturday||November 2|
Throughout the year BID will produce a local shopping guides for various holidays. Each guide will showcase unique local items on a feature page on BID's website, along with photographs and a description of the items. Click here to view previous gift guides. Click here for guidelines. Submit your items through our online form here.
|Spring Break||Get ready for Spring||March 7|
|Mother's Day||Shopping for Mom||April 20|
|Labor Day||Back to School/Fall Shopping||August 6|
|Holiday Shopping||Holiday Shopping||December 3|
For each Shop Local campaign, BID will create a display in the center window at the Durango Welcome Center (DWC). In each display, four businesses will be selected to display a few items available in their store to promote local shopping in the District. Each business will be noted with a sign with their business name and address next to their merchandise. The DWC receives over 135,000 guests annually (and many more walk by this window) making this a terrific opportunity to capture the attention poeple visiting the are, as well as locals. BID staff will choose a variety of business that will best fit the theme of the display. A maximum of four merchants will be chosen for each display.
If you are interested in participating, contact email@example.com
©2018 Durango Business Improvement District (BID)