downtown durango
True Colorado LLC
Locally designed, fresh Colorado gear
Business Info:
(970) 749-4399
600 Main Ave Suite 101
600 block of Main

Our story

True Colorado was established in Durango, Colorado in 2014 when two high school siblings decided it would be a great idea to produce Colorado apparel that caught the eyes of local residents and travelers while promoting the beautiful state of Colorado. With collaboration with local designers and manufacturers our company prides on supporting our local communities. It is our focus to provide on the best TRUE Colorado apparel designed and made with love and pride by the people who share the same life style and passion we do. Our products include hats, t-shirts, hoodies, long sleeves, belts, and beanies! 

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Monday- Thursday- 10 am- 6 p,

Friday- Sun- 10 am- 8 pm

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