Market Assessment and Downtown Management Plan

DMA Executive Summary

DURANGO DOWNTOWN MARKET REPORT - [ large file ]

The BID, in cooperation with the City of Durango, LEAD and members of the private sector, has selected Boulder-based RRC Associates to complete a comprehensive Market Assessment and Downtown Management Plan.
A market research and planning firm, RRC (www.rrcassoc.com) is nationally recognized for its extensive experience in research, land use and economic planning and public facilitation.

“We received no local response to our request for proposals,” explained Jasper Welch, BID coordinator. “The good news is that this is a Colorado-based firm, plus RRC’s Senior Research Analyst Angela Atkinson lives in Pagosa Springs and sits on the Town Council and Planning Commission there.”

The project is part of the effort to help maintain the economic vitality of the District, which includes North Main. A primary objective will be identifying short and long term sustainable business strategies and action-oriented tactics.

The first phase, to identify economic trends and user groups, local and tourist economic impacts, sales “leakage” and brand positioning, involves surveys, stakeholder meetings and economic analysis. For the survey portion, currently underway, trained individuals, or ‘Ambassadors,’ will be out on the street talking to both locals and guests. Over the coming six months, some 600 surveys will be conducted randomly at different times and locations.

Developing the management plan will be phase two. Based on the findings of phase one, an organizational structure, financing and implementation plan will be created.

For further information regarding the project, or to view ongoing updates contact Angela Atkinson, 970.946.5261.

DURANGO DOWNTOWN MARKET STUDY FULL REPORT - large file

DURANGO DOWNTOWN MARKET STUDY UPDATE

DURANGO DOWNTOWN SURVEY - Preliminary Findings August, 2008

DURANGO DOWNTOWN SURVEY - Preliminary Findings May, 2008