BID Programs - Durango Business Improvement District

BID Programs - Durango Business Improvement District 

The Business Improvement District oversees and financially supports a variety of programs to help enhance “Business in the BID.”

Umbrella Promotions

To showcase all activities in the community at a given period during the year through radio and print advertising, posters and more, the BID has established a variety of “umbrella” promotions. “Spring it On!” highlights those events held in May, just prior to the summer tourism season. On the tail end of summer, “Fall For Downtown Durango Days” reminds that just because the days are growing short, there’s no shortage of activities in Durango. HOLiDAZZLE kicks off the day after Thanksgiving and promotes events and activities throughout the holiday season.

Special Event Grants

Though the BID still hopes to develop a Downtown conference and events center to help facilitate larger events, and attract new markets to town, it currently devotes some of its budget to special event marketing. Dollars are granted to various sponsoring organizations specifically for marketing their events outside of Durango – enabling these organizations to reach audiences out of range of their small budgets, and bring new visitors to town.

Infrastructure and Beautification

Over the years, the BID, in conjunction with the City of Durango, has helped build a special event infrastructure to facilitate Downtown events, including, tents, bandstand, stage, sound system and more. The Downtown flower barrels and newly installed business directories are also projects of the BID, with the organization continually identifying different capital projects to enhance the Downtown experience for both locals and guests.

“Rhythms of Durango”

To help spur Downtown’s music scene and drive business to the many Downtown music venues, the BID annually produces “Rhythms of Durango,” a compilation CD of musicians and singer/songwriters who live and play in and around Durango. A CD release party and celebration of local music is held as the kick-off for HOLiDAZZLE, with the promotional CDs sold throughout the year at various Downtown locations.

Visitor Locator Guide

Each year the BID invests in design and production of the Visitor Locator Guide, which includes a map of the Downtown and North Main, plus a listing of key businesses and destinations of interest to guests of Durango. Free of charge, the guide is distributed during the summer at the BID co-sponsored Visitor Information Kiosk in the 700 block of Main, and, throughout the year, at various hotels and tourist-related businesses.